UX/UI Designer

Marketing / New York, NY

This position will succeed Thomas Marketing Services’ CRO Strategist and manage the Conversion Rate Optimization program. The UX/UI Designer should leverage their website/graphic design experience to advance the existing CRO program, with the long-term goal to improve the design and performance of all websites built and managed by TMS.

Reporting to the Creative Marketing Manager, the UX/UI Designer should be able to analyze website metrics and recommend designs, process flows, and interface elements that enhance key performance indicators. The UX/UI Designer should have strong communication skills to collaborate with a team of Marketing Strategists that are managing ~50 accounts in the CRO program.

Main responsibilities will include:

  • Identifying A/B tests to run on client websites based on existing website metrics, research, and results from previous A/B tests within the program.
  • Maintaining the TMS Test Tank, an internal library of A/B tests and data, and help Strategists and Project Managers leverage the data to improve performance across TMS client websites.
  • Working with Strategists and Developers to set up, build and launch tests on 45+ different client websites.
  • Using VWO, an A/B testing and conversion platform, to set up heatmaps, run tests, and draw insights from test results.
  • Working with the Lead Developer to QC all tests before launch.
  • Working with the Design Manager and Website Project Managers to share data and observations that can be applied to new website builds.

Familiarity with the following platforms/responsibilities is a major plus:

  • WordPress
  • Google Analytics
  • VWO
  • Adobe Illustrator and Photoshop
  • Illustrating design ideas using wireframes and/or process flows
  • Designing user interface elements like menus, forms and tabs
  • Identifying and troubleshooting UX problems
  • Adhering to style standards on fonts, colors and images
  • Project managing multiple accounts and adhering to deadlines

 

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