Email Campaign Specialist

Technology / New York, NY

Thomas is looking for an Email Campaign Specialist who will work closely with the Digital Business Solutions Manager to execute email campaigns on behalf of product and business stakeholders across company product and functional lines. This role is responsible for the systems and processes used for email campaign deployment and is focused on subscriber segmentation, executing test sends, preparing and managing subscriber lists and scheduling deployment of the campaigns, as well as analyzing campaign metrics and optimizing and refining the process in an iterative fashion. In addition, the Email Campaign Specialist will prepare and maintain system and process documentation processes and help optimize workflow along with the Digital Business Solutions Manager to provide email-related services as needed to support product development and marketing efforts. Current email operations are centered on the Iterable email platform but also includes other campaign management and related systems like HubSpot and Salesforce.

Responsibilities

  • Work closely with the Digital Business Solutions Manager to manage, create and deploy email campaigns
  • Manage subscriber data, import and segmentation across product newsletter and marketing email service providers including Iterable and Hubspot
  • Own the email deployment schedule and execute campaign setup and planning
  • Take responsibility for quality assurance processes and procedures to maximize effectiveness, accuracy and timeliness of deployed campaigns
  • Monitor campaign performance post-deployment to assess deliverability, provide KPI reports and refine execution in an iterative fashion
  • Monitor deliverability feedback and metrics using tools including 250ok
  • Research and communicate resolutions for any deliverability issues to the Digital Business Solutions Manager and client teams
  • Work closely with the product and marketing teams to develop new email types, strategies and workflows

Requirements

  • Deep experience with email campaign management systems and processes
  • Experience working with data and use of import/export tools to move and transform data between systems
  • Working knowledge of HTML/CSS fundamentals optimized for email, with the ability to make recommendations on responsive design coding and conduct quality assurance testing as needed
  • Knowledge of SQL fundamentals or other database technologies is a plus
  • Experience with the Iterable email platform is a plus
  • Ability to work effectively within a team in a fast paced, collaborative environment
  • Ability to organize and prioritize multiple projects and priorities with minimal oversight
  • Strong written, verbal communication and problem solving skills with
  • Ability to focus obsessively on all aspects of email communication and metrics and the continuous improvement of Thomas email-related products

Apply for Email Campaign Specialist